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3D TVs Drop In Price

March 23, 2012, 9:50 PM by Angela Kennecke

3D TVs Drop In Price
SIOUX FALLS, SD -

3D TVs have yet to really take off.  But this could be the year when sales pick up because prices are plummeting. 

When 3D TVs first came out a couple of years ago they were $3500 or more and people were fascinated with them.

"We took it to the South Dakota State Fair and it was a huge hit.  People hadn't seen it. It's still a very large novelty. A lot of people haven't seen 3D," Karl's TV Sales Manager Tom Johnson said.

But sales didn't take off like the industry expected and soon manufacturers began including 3D as just another feature on a set. 

"The novelty of 3D was just that, a novelty. However, the technology on the TV was extremely superior to anything else," Johnson said.

And more manufacturers jumped into the 3D ring, which helped push prices of the TVs down by 33 percent in the last year.  And with more brands coming out with new versions this summer, prices are expected to drop another 20 percent or so, bringing 3D TVs to under a thousand dollars. 

"The price of 3D is already low and you're getting a great TV and the benefits of 3D because of the competition today," Johnson said.

One of the drawbacks to 3D TVs is that many consumers don't like to wear the glasses to watch in 3D.  Manufacturers are working on new technology to eliminate the glasses, but it hasn't arrived yet.

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