$11 Billion In Super Bowl Spending
January 31, 2012, 9:50 PM
SIOUX FALLS, SD -
173 million people will watch Sunday night's big game, the most in a decade. And most of them will have spent about $64 each on everything from football related merchandize to snacks.
Super Bowl Sunday is a big day for retailers.
From chips to pop to beer, snacks and beverages will be flying off store shelves this week.
"The Super Bowl is the second largest food holiday next to Thanksgiving; bigger than Christmas, better than Easter. It's just one of those things where snacking and eating is part of the all-day event," Bob Trader of Hy-Vee said.
Food manufacturers are counting on it, but that doesn't mean there won't be specials for the big game day.
"The food producers and manufacturers have figured out it's the second biggest holiday. They've brought it into something unbelievable, so you'll see a lot of aggressive pricing to get their share of that pie," Trader said.
These days, people are more likely to shell out a little extra to buy something already prepared.
"Obviously, the prepared food is a little more expensive; but it's the trade off of time for money. Do you want to have the time to spend with guest or do you want to do the preparation and spend less money?" Trader said.
But the food is only part of it; many football fans are also angling for new a TV before game day.
"Everything is big. It's a big game, you've got to watch it on a big screen," Tom Johnson of Karl's TV said.
TV sales are driven by sports, both football and March Madness. There is a spike in sales right before the Super Bowl.
"We'll sell televisions on Sunday, probably upwards two or three o'clock; people will still get them home and get them hooked up for the game," Johnson said.
The average sale runs around $1,200, but you can get a 50-inch HDTV for just under a $1,000 these days.
"It's to the consumer's benefit; people are taking advantage of the low price," Johnson said.
And while sales have been brisk, local retailers say the match up still could have been better for our area.
"It would have been better for us if we would have had a Packers game in the Super Bowl," Johnson said.
Super Bowl spending is expected to reach a record $11 billion. It's also the biggest day of the year for pizza delivery. Pizza Hut alone is expecting to sell more than two million pizzas nationwide Sunday.
© 2012 KELOLAND TV. All Rights Reserved.
7/29/2015 1:58 PM
An Allegiant Airlines pilot declared a fuel emergency and had to land at a North Dakota airport even though the airport was closed for the Blue Angels...
7/29/2015 9:53 AM
Just a year after opening on East 10th Street and Bahnson Avenue in Sioux Falls, Lick The Spoon restaurant has closed its doors. Angela Becker o...
7/30/2015 5:18 PM
A successful online retailer is opening her first brick and mortar shop in Sioux Falls.
8/3/2015 4:00 PM
A Sioux Falls architect who is on Brandon's Planning and Zoning Committee brought a proposal to Bass Pro Shops to locate a store at the Brandon ex...
7/29/2015 1:00 PM
Barber tells KELOLAND News while the plans still have yet to be finalized, they call for a couple of apartment buildings with eight to 12 units, as we...