SIOUX FALLS, SD -
When you think of sitting down to read a business magazine, you may think it just means more work.
But a couple of KELOLAND women are trying to change that by putting some pizzazz into their business magazine.
Thumb through the pages of Sioux Falls newest magazine and you'll see that it's anything but traditional.
"We want people to know it's cutting edge, it's fun, it's easy to read. We're not you're father's business magazine," Steffanie Liston-Holtrop said.
Liston-Holtrop and Charlotte Hofer say they simply saw a need in the city and decided to fill it.
"I think this idea was born over a cup of coffee. Steph and I were sitting together and we were thinking, there doesn't seem to be a business magazine in Sioux Falls that is monthly that addresses the needs of the business community. Let's start one," Hofer said.
tries to appeal to broad audience from someone just starting their career to middle managers looking to move up, to executives. They say they got a lot of attention for this doubled-sided cover issue that dealt with female and male business issues.
"They like it because it's young and it's fresh," Liston-Holtrop said.
The women say as small business owners themselves, they don't think they'll ever run out of material. And they only see the potential to grow.
"I think we're hoping to grow it in a lot of different ways. We want to profile the leaders in our community and the up-and-coming aspiring leaders too," Hofer said.
"I see this growing not only locally, but maybe we'll take it regionally. We want to grow it to the next level," Liston-Holtrop said.
BizNOW is free and can be found at most restaurants, coffee shops and banks, as well as online.
Biz Now just got some competition from another publication called Sioux Falls Business Magazine.
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