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Cupcakes Across The Country

April 25, 2011, 9:50 PM by Angela Kennecke

Cupcakes Across The Country
SIOUX FALLS, SD - When a Sioux Falls woman opened up her cupcake shop a year ago, she had high hopes of cashing in on the growing trend and now Oh My Cupcakes! is going nationwide.

These sweet little treats are giving Melissa Johnson and her crew a big taste of success. After just a year in business, Johnson is now shipping her cupcakes across the country.

"There's a lot that goes into shipping a cupcake. If you're going to ship a swirly frosted, beautiful cupcake across the U.S., it takes a lot of work and a lot of packaging," Johnson said.

Johnson and her crew began by ordering from other cupcake shops.

"That's how we learned. We ordered cupcakes from a lot of the other bakeries across the U.S. that do ship and we thought, 'Okay, how do they do it?'" Johnson said.

But their first few attempts weren't exactly a success.

"They didn't arrive so well. So we had to make some adjustments along the way. It had to be perfect when we finally did launch and that's what we're ready to do now," Johnson said.

And for the last several weeks, Oh My Cupcakes! has been making successful shipments of a dozen cupcakes at time.

"I feel like if it's going to go across the nation and be packaged and arrive somewhere else, it should feel like a gift. They should have the Oh My Cupcakes! experience even if they can't walk in the store," Johnson said.

It costs a total of $57 to send a dozen cupcakes overnight by FedEx, but Johnson says sweet tooths everywhere are willing to pay it.

"We're getting phone calls from businesses; we're getting corporate orders to ship nationwide. One of the speakers I work with nationwide is using us for his clients and we're shipping to regular customers as well," Johnson said.

Johnson is expecting enough orders that her husband has quit his job to join the family business.

"My hope and my expectation is my husband will be our shipping manager and that will be his official job," Johnson said.

And if you would have asked her a year ago if she expected such a business boom?

"People have asked me if this is where I thought I would end up.  Could I ever have imagined it and my answer is, 'Yes, I did.' I envisioned this. I didn't envision it this quickly; we've been really blessed. I really thought this is where we'd be three or four years down the road," Johnson said.

Oh My Cupcakes! just launched its online order page on its website this week. As for what's next? Johnson says she is often asked about opening a second location and she's open to the idea.

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