User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

36° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options


TEMPERATURE LOCATION | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Find local businesses
on the KELO Pages!


Online Reviews: How To Spot A Fake

April 12, 2011, 9:50 PM by Angela Kennecke

Online Reviews: How To Spot A Fake
SIOUX FALLS, SD - The last time you bought something online, did you read the review?  Online shoppers use those when making purchase decisions on everything form TVs to computers to booking hotels and rental cars.
But how do you know if that review is for real, or a fake?

The Regency Hotel Chain has 28 properties across the country, including the Club House Suites and Ramkota in Sioux Falls. The hotel business says online reviews are vital to getting customers.

"We, as a company, monitor it as much as we can and are constantly in contact with hotels and we've mandated everyone respond, positive or negative, within 48 hours on the sites where we're allowed to do so. Our hotels, it's definitely a part of our customer service effort at every hotel," Erin Butler of Regency Hotel Management said.

Regency doesn't post reviews on its own site and figures customers would take those less seriously than those on third-party sites like Trip Advisor. And Butler says it would be difficult for any company to "fake" reports.

"When it initially rolled out, we would ask people to sit down at computers in the lobby and post positive comments if their stay was positive and the problem is when too many posts come from the same IP address, they flag that and don't post it," Butler said.

"Reviews are one component to your online presence. But they're a big part of it, so you've got to pay attention to them," online marketer James Krueger said. 

Krueger says there are tell-tale signs of a fake review, planted either by a company, a competitor, a disgruntled employee or a paid professional.

"Looking at things like, copy, is it really professionally written? They might have hired a blogger to write something, if they're using overly technical comments, product driven I.D. numbers; that's probably a professional writing about something there," Krueger said.

Krueger says it's important that customers don't base their choices on just one or two reviews they read online.

"It's like anything where you have to take the good and bad.  People are going to love it, hate it, truth in the middle. You have to do your research," Krueger said.

Just last month, the FTC fined a Tennessee company $250,000 for deceptive advertising after the company hired a public relations firm to write fake consumer reviews of its product.

Previous Story

Next Story




You may also like

Snow Forecasted For Sioux Falls, Sioux City On Friday

11/19/2015 6:28 AM

Areas of southeast South Dakota will be under its first winter storm watch of the season.

Full Story
Roslyn Man Arrested In Shooting

11/21/2015 4:46 PM

A Roslyn, South Dakota man is accused of trying to kill another man overnight.

Full Story
Ronald Neels Sentenced To 75 Years In Prison

11/23/2015 5:59 PM

For more than a decade, nobody knew Ronald Neels was sexually abusing a victim inside his home near Garretson. The victim never said anything about th...

Full Story | Watch
Sioux Falls Issues Snow Alert

11/20/2015 11:00 AM

The City of Sioux Falls has declared a snow alert after heavy snow across the city Friday.

Full Story
Joseph Patterson Sentenced To Life In Prison

11/19/2015 3:55 PM

A judge has sentenced a man who was found guilty in the death of a two-year-old to life in prison without the possibility of parole.

Full Story