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JazzFest Takes Advantage Of Social Media

July 17, 2010, 10:10 PM by Molly Miles

SIOUX FALLS, SD - Thousands of people were at Yankton Trail Park Saturday night, finishing out the final night of Jazzfest. But even those who don't make it out to the festival can find out exactly what's happening...With a little technological help.

Jazzfest draws people looking for great music and good conversation. This year, organizers wanted to make sure the conversation also made it online--so they hired social marketing firm 9 Clouds to keep everyone connected to what's happening at JazzFest.

"I think it is a really cool way to get people involved and excited about JazzFest mixing face to face communication with online mediums" said 9 Clouds employee Amy Colgan.

If you came to the 9 Clouds booth on the festivals grounds they'll help you update your Facebook, Twitter, or even shoot a video about how much fun you're having.

"People that come by tell us why they love JazzFest in 12 seconds or less and we can instantly upload it," Colgan said.

People in the tent are also constantly posting updates and pictures of the crowd and performances. But regular people can get in on the communication, too. People can post from their own phones or computers and link to JazzFest's different social media pages.

"Were tweeting right now, hey are you at JazzFest? You need to come, this band is playing right now, so people that aren't here can stay up to day on what is happening now," Colgan said.

The booth doesn't just share information; someone will answer your questions if you post them on Twitter.

“If your curious how is the traffic, or has the band started we'll see it on twitter and we will respond to it,” Colgan said.

In the past three days, JazzFest's posted more than fifty videos and thousands of tweets.
And JazzFest's flow of conversation is keeping concert-goers coming.

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