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Class Analyzes Election Results

November 3, 2010, 6:05 PM by Katie Janssen

Class Analyzes Election Results
SIOUX FALLS, SD - Campaigns were analyzing the numbers Wednesday, and so are some students at Augustana College. Students in the persuasive campaigns class are dissecting the election results, and they're not really surprised by what they saw.

The post-election examination brought about some good discussion. Students in the persuasive campaigns class at Augustana watched carefully as Republicans stole the show.

"You heard people talking, 'Is it going to be a small wave, a tidal wave, or a tsunami,' Augustana junior Dirk Tedmon said.  “And I think they really hit the tsunami mark."

"I think when it's going bad for one party, they go for the other party, so that wasn't too surprising," Cassandra Carlson, a senior, said.

Through the class, students have learned to look at campaigns with a critical eye and identify the different strategies that are put into play.

"How they go about advertising and how they go about setting themselves up to look in a certain light or a certain perspective," Carlson said.

The class not only helped the students understand the information, but also apply it.

"Put a theory and a strategy behind the way things work,” Tedmon said. “You can see the basics like, 'OK, this campaign's trying to scare me into voting for somebody.'"

Students say they signed up for the class at the perfect time, to coincide with the elections, and as a result, they're automatically more interested in what happened at the polls.

"Because of this class, I've gotten a lot more involved,” Carlson said.

The class deals with more than just politics; it also looks at public health and government campaigns.

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