User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

27° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



Significant snowfall for KELOLAND on Monday. Click Here For Storm Center Update.



[0] My Saved Articles
Back to all news


Find local businesses
on the KELO Pages!


Most Popular Today

Twitter And The Presidential Debates

October 16, 2012, 10:08 PM by Kelly Bartnick

Twitter And The Presidential Debates

Are you what you tweet?  It's a question asked in a Sioux Falls cubicle every day. And Tuesday night Jamie Martin scoured twitter on a computer screen as the Presidential debate raged on the TV screen.

“We found out Ohio was swearing more often than Iowa,” Martin said.

Martin is a deep web investigator for Sioux Falls-based BrightPlanet, a company that puts its focus on finding information on the web that you don't even know exists. In an age of big data, the 2012 election is being measured by matrices.

“We can get a good sense of how people reacted to the debates and predict essentially who won the debate in the sense of the people,” Martin said.

This election year, they're monitoring twitter activity in two swing states, Iowa and Ohio, collecting and comparing tweets in those states for the 24 hours before and after the presidential debates. While Romney was supposed have won the last time, Twitter said otherwise.

“How we declared it was that Ohio was won by Obama and Iowa was won by Romney with the debate,” Martin said.

“People are turning to Twitter and their cell phones before they're calling law enforcement agencies.  Or if they see something bad happen, they're tweeting about it first,” said Al Meger.

Al Meger also monitors Twitter for the company but he’s doing something different with the social networking program. Meger monitors all tweets in the area surrounding Hofstra University where the debate took place at the request of law enforcement agencies who hope to fend off potential issues before they start.

“They had this situation where all the protest groups ran together in the same corner and all of the sudden you had a violent mob,” Meger said.

During the last debate, BrightPlanet collected about 60,000 tweets in Ohio and Iowa. They have the capability to do it country-wide, but say the two separate states are a good way to build a scientific control group.

More on BrightPlanet’s debate monitoring.

Previous Story

Next Story




View business

You may also like

Board Of Education Member Had Multiple Contracts With State

11/23/2015 6:05 PM

That means in addition to her state salaries at USD and Northern State, Duncan earned an additional $124,000 in contracts from the Department of Educa...

Full Story | Watch
Fired GEAR UP Worker Defends Stacy Phelps

11/24/2015 6:05 PM

When the state pulled its multi-million dollar GEAR UP contract from Mid Central Educational Co-Op in September, all the current GEAR UP workers were ...

Full Story | Watch
Bison Ranch Owner By Turner Gets Permit For Feedlot Addition

11/25/2015 1:35 PM

Stanley County commissioners have approved a feedlot at a bison ranch owned by media mogul Ted Turner.

Full Story
Black Friday Shopping Starting on Thanksgiving

11/21/2015 5:43 PM

As more stores announce their Black Friday hours, the times are getting earlier and could even cut into your Thanksgiving meal.

Full Story
Some Black Friday Deals Are Not Deals

11/23/2015 4:51 PM

Recent research found just because something is called a doorbuster doesn't mean it's significantly discounted.

Full Story