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The Future Of Russell Street

March 27, 2014, 6:00 PM by Don Jorgensen

The Future Of Russell Street
SIOUX FALLS, SD -

A new proposed hotel could be the start of a building boom along Russell Street. The area hasn't seen much development for decades, but with the new Denny Sanford PREMIER Center going up, the city says that area is going to change drastically.

The city envisioned new development would take place along Russell Street when the decision was made a couple of years ago to build the new events center next to the existing arena.

"This area for decades has been largely an industrial area.  It looks and feels industrial.  But it's going to take time, but it will happen," Community Development Director Darrin Smith said. 

The city has had conversations with developers who say they want to build along Russell Street.  

Smith says along with a proposed hotel and possible restaurant next to Elmwood Golf Course, developers could also build a strip mall, bar, another restaurant and even another hotel just to the east.  

"It's been kind a slow area of town," Roll'n Pin manager Mike Hillman said.

Hillman's family has owned the Roll'n Pin restaurant for 40 years and is looking forward to all the development.

They've even updated their menu to cater to a younger crowd.  They've already had a small taste of what's to come.

"We just celebrated one of our best weekends this past weekend and the weekend before that too, and I think with all the increased traffic, increased hotels, look at how many hotels have been built in this area, that's just that much more people coming to town," Hillman said.

A proposed development that will bring more people and more money to the city.

"It's on a piece of property that generates zero in property taxes today, generates zero in sales tax revenue, entertainment tax revenue, lodging tax revenue, so the economic impact of this would be tremendous," Smith said.

Smith says the timing is perfect with Elmwood undergoing a $4 million makeover and Russell Street being widened from four lanes to six.

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