Sioux Falls Doctor Annette Bosworth hopes an online video translates into votes as the Republican primary in South Dakota's U.S. Senate race nears.
Candidates are beginning to tell voters where they stand on the issues and Bosworth is getting that message out with a straight-forward video that is creating an online buzz.
The attention-grabbing campaign clip is less than 15 seconds long and features Bosworth holding a gun and a Bible while the Republican candidate says:
"I think there are two things that aren't taught in our schools that should be; gun safety and values. I hope I can count on your support.”
While Bosworth admits the in-your-face video may alienate some, when we caught up with the Sioux Falls doctor Thursday in the office where the video was recorded she says it's a simple and straightforward message.
"You show people what you stand for, not the language of politicians that is somewhere behind a message that maybe you'll understand what they think," Bosworth said.
As of Thursday afternoon, the video had more than 2,000 views, but it doesn't compare to the 185,000 views Democrat Jeff Barth had in the Spring of 2012 when he fired his gun during his quirky YouTube video during the U.S. House race.
The video didn't help him at the polls, however, Barth lost by 44 points in the primary.
Bosworth says making the message in the online videos translate into votes is the challenge, but she says online videos and a strong social media presence are the cornerstone of a campaign today.
"You can't run against somebody who says it’s going to take $9 million without being creative and innovative and using technology of today," Bosworth said.
When asked whether she really thought gun safety should be taught in schools, as she said in her video," Bosworth responded by saying. “We have guns in most of our homes in this state - we should teach gun safety.”