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Super Bowl Blowout Big On Social Media

February 3, 2014, 5:53 PM by Matt Holsen

Super Bowl Blowout Big On Social Media

The Super Bowl blowout may have led to an increase in social media use during the game. While viewers were bored with the Broncos getting beat up by the Seahawks, they took to Facebook and Twitter.

While the game usually takes a back seat to commercials and Super Bowl parties, it was especially true this year as the Seattle Seahawks cruised to a 43-8 victory over the favored Denver Broncos.

On social media, the biggest moment in the game came when former Minnesota Viking Percy Harvin fielded a kickoff and took it to the house in the second half. The play sent Facebook into a tizzy inspiring 185 million interactions between 50 million people. On Twitter, there were more than 381,000 tweets per minute.

Overall, Twitter saw 24.9 million tweets. That's up 800,000 from a year ago.

People were talking about anything and everything. The halftime show with Bruno Mars and The Red Hot Chili Peppers was popular.

Also popular was a unique campaign from JCPenney's Twitter account. The retailer sent out several tweets with misspellings that had many confused. It turned out to be a marketing campaign for Team USA mittens.

As for the commercials, the biggest hit seemed to be Budweiser's spot featuring a friendship between a puppy and a Clydesdale horse. It had more than 33 million hits on YouTube in the days leading up to the game.

Others played it safe as well tying brands to causes or patriotism. Coca-Cola showed the diversity of the United States. The soda company played "America the Beautiful" in several different languages in their minute long spot.

Socially, it was the biggest Super Bowl ever and it's almost certain to be bigger next year.

Other big moments from the game on social media included the touchdown pass to Jermaine Kearse and the 69-yard interception return by Super Bowl MVP Malcolm Smith.

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