User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

30° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options


TEMPERATURE LOCATION | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Back to all news


Find local businesses
on the KELO Pages!


State To Launch New Campaign Against Texting & Driving

June 27, 2014, 10:00 PM by Erich Schaffhauser

State To Launch New Campaign Against Texting & Driving

When South Dakota's texting and driving ban takes effect next week, the state will also launch a public education campaign to get people to quit.

Run through South Dakota Office of Highway Safety, the state will spend about $200,000 in the year-long campaign.

Director Lee Asdahl says the highway safety office is intentionally running radio ads. People across the state will start hearing those ads next week.

"We want it to be heard as you're getting ready to drive to work, as you're getting ready to go in your car and leave the office,” Axdahl said. “We want you to hear it in the car as well.”

The bill lawmakers passed making texting behind the wheel illegal also called for the public education campaign.

South Dakota Department of Highway Safety has already been involved in efforts to combat texting while driving. It's run ads online and on TV simulating crashes caused by texting behind the wheel.

The new campaign will be larger than past efforts and it will send an updated message.

"The act of texting behind the wheel is almost more of an addiction than it is anything else and that you have to address the addiction," Axdahl said.

Robin Hall of Watertown isn't sure how effective an ad campaign will be in changing drivers' behaviors. Having had close calls with texting drivers herself, she's hopeful punishments will make a difference.

"I think they need to get a ticket and see what really happens. Too many people have gotten killed," Hall said.

Axdahl describes texting as a habit almost engrained in some people's reflexes. Regardless of state efforts, he acknowledges it'll take time for some of those behaviors to change.

The highway safety office will run a half dozen radio commercials. Axdahl says some are jarring, but he hopes they send a strong message.

Previous Story

Next Story




View politics

You may also like

Two City Council Members Resign In Hartford

11/19/2015 5:30 PM

Two members of the Hartford city council have resigned.

Full Story
House Votes To Curb Syrian Refugees, Snubs Obama Veto Threat

11/19/2015 1:55 PM

Thursday's passage came on a 289-137 vote — exceeding the two-thirds majority that would be needed to override a veto.

Full Story
Obama Calls Russia 'The Outlier' In IS Fight

11/24/2015 12:16 PM

President Barack Obama is offering a harsh assessment of Russia's role as he addresses the global effort to fight the Islamic State.

Full Story
Obama: No Credible Intelligence About Plot Against U.S.

11/25/2015 11:52 AM

Obama says his administration is taking "every possible step" to keep the country safe. He says that if there were to be a credible threat, ...

Full Story
Women Gather To Talk Health

11/23/2015 10:10 PM

Women are often busy balancing work and home life, and one of the first things to get put on the back burner is fitness.

Full Story | Watch