When it comes to the Sioux Falls Arena, March madness has its own definition.
Of course, there were the basketball tournaments. On Saturday night, the facility was electric with the boys' Class AA championship game.
And just days before that, more than 40,000 tickets were sold for the Summit League Tournament games.
On Sunday, the Sioux Falls Storm was back in town converting the arena to an indoor football stadium. And on Monday, the arena hosts Kid Rock.
"It always happens this way in March for us, everyone wants March dates. Doing the combination of basketball, football and concert are three of the biggest changeovers we have," Sioux Falls Arena General Manager Terry Torkildson said.
It doesn't slow down much after Monday's concert either. On Wednesday night, the Sioux Falls Stampede is back on the ice.
"That's going to be an easy one because we'll actually get to take a breath. We'll have a day to set up for that," Torkildson said.
Although the back-to-back-to-back and so on shows can be tiresome for those in charge of setting up and cleaning the facility, this is the time of year Torkildson says they shine.
"They're doing great. We have a really, really phenomenal staff here. It is one of those things that if you don't have that, we wouldn't be able to do this," Torkildson said.
And with more events on the calendar, there's not much slowing down for those working around the clock to ensure the shows go on.
Another complication possibility for the Arena's schedule is the Sioux Falls Stampede could make the playoffs again this year. That could book hockey games on each side of the Shrine Circus.