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Southeast Tech Wants New Image

June 9, 2014, 11:14 AM by Anna Peters

Southeast Tech Wants New Image

A South Dakota tech school has hired a marketing company to improve its image.

Southeast Technical Institute in Sioux Falls has used the acronym "STI" for years. School officials say the name hasn't caught on and it's also led to some jokes. That's because it's the same three letters Centers for Disease Control uses for Sexually Transmitted Infections.

Monday night, the Sioux Falls School Board will hear a plan to rebrand the school as Southeast Tech.

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