Efforts are underway to help farmers and ranchers who lost thousands of livestock in this month's devastating blizzard. But as you're about to see it's coming from an unlikely source and you're invited to take part.
Farmers and ranchers who lost cattle and other livestock in the October 4th blizzard are going to be getting some help through social media.
The AgChat Foundation was started a couple of years ago as a way to reach out to those in the ag industry.
"We train farmers and ranchers to use Facebook, Twitter, linkedin, youtube, you name it to really connect with consumers outside of agriculture," Emily Zweber said.
Monday, the organization is inviting people from all over the country to participate in an hour long tweetcast to raise funds and awareness for the ranchers affected by the storm.
The state estimates the death toll on the livestock could reach as high as 30,000.
"One of our key volunteers was in the Black Hills when the storm hit with a group of South Dakota cattle women and as she was driving out, she contacted me, she said 'you know what, we ned to do something as an organization', so we got the ball rolling," Zweber said.
Their goal is to raise a half million dollars that will go directly to the rancher relief fund that will provide some assistance to producers who lost part of their livelihoods.
"I heard from one rancher that this is their Katrina, this is one of the biggest disasters they've had in their lifetimes and several generations that they've seen out there," Zweber said.
Again the tweetcast is Monday, October 21 at 8 central time 7 mountain. Besides raising money, ranchers will share stories, photos, questions, tips and support via Twitter/Webcast/Google.
Tyson Foods will donate $10 for every Tweet using the hashtag #rancherrelief - up to $50,000 during the hour-long fundraiser.
In the meantime, you can donate now until Dec 1st by logging onto the rancherrelief fund website