Take a drive around Sioux Falls and you'll see "help wanted" signs everywhere. Companies are competing for the pool of applicants out there.
But one employer has unconventional ways of getting people to apply for an open position.
When Rachel Chamblin got promoted, it left an opening for a senior secretary at the Outdoor Campus. But the online posting for the job only netted ten applicants.
"Because when you say senior secretary it doesn't sound very exciting. It sounds kind of boring. I wanted to show people we have fun," Director Thea Miller Ryan said.
Miller Ryan started tweeting about some of the fringe benefits of the job.
"Like, we have a dog that works with us and funny enough, it got retweeted by Purina. And they said, 'we love dogs in the workplace.'" Miller Ryan said.
Then she enlisted the help of Outdoor Campus volunteer Shaun Feilmeier to create a video to sell the job.
“We have a job opening. Do you love animals? I need a senior secretary. This is a great place to work,” Miller Ryan said in the video
If they wanted to get noticed, they had to be funny.
“These videos are kind of at the expense of making me look silly, but I'm totally for that," Miller Ryan said.
So the question is, are a dog and decoy working to get people to apply for the job. The answer is a resounding "yes."
“It worked, it worked. I'm really excited about it. This morning, I noticed that I have six more applicants on our website," Miller Ryan said.
"The point of social media is to have content that people share and so if you make something people want to share, it's going to work," Feilmeier said.
After 24 hours of circulation, Miller Ryan is ready to tweet out a second funny video to appeal to job seekers.
“I think what I need now are kittens and baby elephants, I'm not sure.
The senior secretary job pays $11.74 an hour, but Miller-Ryan says it comes with great benefits.
Watch the Outdoor Campus videos here: