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SMG Explains Ticket Sales

June 23, 2014, 6:00 PM by Don Jorgensen

SMG Explains Ticket Sales

Tickets for the first concert at the new Denny Sanford Premier Center are all sold out.  They went on sale Friday morning and according to SMG officials, they were sold out within minutes. Since then, a lot of people who couldn't get tickets have been wondering why and whether corporate sponsors got the bulk of them.

"We knew it was going to be fast; we just didn't realize how fast," SMG Manager Terry Torkildson said.

Monday, SMG officials addressed the media to explain how tickets sold so fast for the Jason Aldean Night Train tour in October.

"First thing you have to keep in mind is this show had a very cheap ticket.  $30 to see two headliners is a great price; $60 is a great price, so that added to the number of people who were purchasing," Torkildson said.

Corporate sponsors of the new Denny Sanford Premier Center, the Jason Aldean fan club and subscribers to SMG's newsletter did get a chance to buy what's called presale tickets, but Torkildson says there was a four ticket limit for them, just as there is for everyone else who bought tickets.

"The sponsors didn't get any special treatment.  They were part of the general presale, they were given a code just like the 36,000 people on our e-newsletter and people on the radio station lists.  They were treated as their contracts stated; it's up to the promoter to add them to the presale list," Torkildson said.

Torkildson wouldn't say how many of those presale tickets were sold.

"We don't disclose that information and it's not to try and hide anything, it's because we work with Ticketmaster and try to prevent people from programming their box to learn how to buy tickets and if they know this one or this one has more tickets, this tour is doing more or that one is doing more, that programs them to hit those specifically and that'll increase the number of tickets to get scalped," Torkildson said.

The Jason Aldean concert tour is the third concert at the new Denny Sanford Premier Center to sell out.  Eric Church sold out within minutes and Cher sold out in less than a half hour. Torkildson says that's what concert promoters will look at and it's a good sign for things to come.

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