User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

74° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options




[0] My Saved Articles
Find local businesses
on the KELO Pages!


Small Town Of Chester Gets Big Boost From Ice Races

January 21, 2014, 7:03 AM by Leland Steva

Small Town Of Chester Gets Big Boost From Ice Races

The Brandt Lake Ice Races brings a lot of fun to the town of Chester, South Dakota, but the hundreds of racers and fans also help the town's bottom line.

According to the 2010 Census, the population of Chester is 261. That number grows every Sunday with the racers and spectators that come to take part in the Brandt Lake Ice Races.

"We have more people out here on the lake on Sunday than actually live in the town of Chester," promoter Robert Jones said.

The Brandt Lake Ice Races rev up every Sunday and hundreds of people take part in the tradition. There is something for every fan of winter sports, no matter the age.

"You race with other people and usually get trophies," racer Emma Gottsch said.

With the extra people comes extra income for the town. Sarah Javers is the owner of the Shipwreck Inn, which is a sponsor of the races. She says this event brings in more money than any other time of the year.

"It's probably triple what we normally do. So it's a great event for our business that's for sure," Javers said.

Jones has been promoting and creating ice racing events since 1989. The retired motorcycle racer says this event isn't just for racers and fans from the Chester area.

"We've got people coming from Minneapolis. We got Des Moines, Iowa. Next week, we got people from Rapid City. I've really stretched my promotion part out to all the bike shops in South Dakota and even Minnesota and Iowa," Jones said.

The event starts at noon every week and runs about three and a half hours. For the colder days, fans don't even have to leave the comfort of their warm vehicles to watch the races. There is a FM transmitter that broadcasts the races across the lake.

Whether you're the one racing around the track, watching from the sidelines or getting an increase in your business, the Brandt Lake Ice Races make the winter months memorable.

"It's just a great community event. People from everywhere come. Chester people come and they just bring their friends, their families travel from far away just to come and check it out and have a good day," Javers said.

The Bike and ATV racers range from four to sixty years old.

The event will be going on every Sunday until the end of February.

Previous Story

Next Story


Find Local Businesses on KELO Pages!

View news

You may also like

SUV Driver Ticketed Following Deadly Crash

8/18/2014 11:35 AM

Sioux Falls Police have ticketed a 26-year-old driver for her involvement in a deadly bicycle crash last month.

Full Story
Charges Filed After Baby Hurt At Day Care

8/19/2014 11:13 AM

A Sioux Falls day care provider faces charges after a child in her care was hospitalized.

Full Story
Illinois Man Found Dead In The Black Hills

8/17/2014 11:30 AM

Authorities say a 23-year-old Illinois man who was reported missing in early August was found dead in the Black Hills National Forest.

Full Story
Wife Reveals Robin Williams Had Parkinson's Disease

8/14/2014 1:25 PM

Susan Schneider, wife of Robin Williams, says the late actor was in the early stages of Parkinson's Disease, along with battling depression and an...

Full Story
Father In NW Iowa Murder Case Died Of Natural Causes

8/20/2014 9:44 AM

Autopsy results are back on a northwest Iowa man who was found dead along with his wife in July.

Full Story