SIOUX FALLS, SD -
The fight against breast cancer hits the ice Friday night, but on this night, the rink for the Sioux Falls Stampede is taking on a different color.
"We are Stampede season ticket holders, so we come to all the games, but this is a special night for us," Stampede fan Heather Mueller said.
"We did kind of a small event, we did some pink sticks and some pink socks for the players, and last year we decided we wanted to make it bigger and better," VP of Broadcast and Marketing Jim Olander said.
That is when the Pink the Rink event was born, and it is quickly becoming a fan favorite.
"I've seen pink hair, I've seen the mohawks, I've seen a lot of fun, interesting things with the other fans," Mueller said.
The Stampede work closely with the American Cancer Society, raising money for them through ticket sales, a raffle and an auction for game-worn jerseys.
"I love it. It's nice to se everybody in the crowd wearing pink, supporting cancer research and hopefully finding an end to the battle of cancer," American Cancer Society volunteer Brandy Jensen said.
Pink the Rink is not just an event that allows the fans to see the Stampede take on Waterloo, it's also an event that is close to many people's hearts.
"Me, myself, I've got a sister who is a breast cancer survivor. I think most people now have heard of someone or know of someone who has been affected by it, and I think that really touches people's hearts," Olander said.
"We have breast cancer in our family, so we always are trying to support the Pink the Rink and we've got our pink going on!" Mueller said.
"The big thing is that we can raise money and raise awareness and hopefully find a cure for this," Olander said.
Last year's event was sold out, and Friday night's game approached that mark as well. All the proceeds earned from the auction will go directly to the American Cancer Society for breast cancer research.
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