SIOUX FALLS, SD -
There's mixed news for retailers as they prepare for the upcoming holiday shopping season. A new report out says shoppers plan to spend eight-percent more this year, but they're now more likely than ever to buy online.
Those at Child's Play Toys have been preparing to roll the dice for the upcoming holiday shopping season since June.
"We are fully stocked right this minute for the holidays and we've already been wrapping Christmas presents," Nancy Savage of Child's Play Toys said.
Savage says a report showing customers plan to spend more this holiday season is welcome news. This time of year is critical for retailers like Savage, who says up to 40-percent of her business happens during the holiday season.
“It's pretty amazing how many people shop early. I'm always surprised because I'm a last minute shopper but I am always shocked at how many people come in and get all of it done at one time before Thanksgiving,” Savage said.
The report also says for the first time, the Internet will be the number one go to place for holiday shoppers. That means retailers will have to be on top of their game to bring customers in.
"You know, I definitely in the last year have found myself shopping online a lot more than I used to," shopper Becki Nordquist said.
Savage says to keep up with Internet demands, retailers have to give customers a reason to come in, such as customer service.
"We really feel like we have great customers that are loyal that come back so while internet sales may be up in the country, I feel like a lot of people in Sioux Falls do like to shop local and we're fortunate that they continue to come into our store," Savage said.
That's what's attractive to shoppers like Nordquist.
"It's always nice to be able to come in and home someone help you find what you need, too," Nordquist said.
Savage is also trying to increase holiday business by adding another location. She plans to open a store in the Empire Mall on November 2.
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