It has been a heartbreaking 14 days for the families of the 227 passengers and 12 crew members aboard missing Malaysian Airlines Flight 370. The bulk of the investigation is on the southern Indian Ocean, where a commercial satellite photographed objects Australian officials believe could be related to the search.
"With Twitter and the different social medias, the world just keeps getting smaller. We're able to tweet back with people that are also experiencing this in Malaysia, in the U.S. So, it really makes everything more relatable," Kylie Dahl, Click Rain, said.
Flight 370 has been a trending topic on many social media sites for days now.
People are tweeting, re-tweeting, and re-posting satellite photos of debris. Many are even offering their own theories as to what may have happened.
"People are coming up with all kinds of theories of their own, right? Could it have crashed? Yes. Could it have landed on an air strip on a deserted island some place? Yes. Could it be a conspiracy theory? At this point, sure. Who knows?" Eric Ellefson, Click Rain, said.
There remain more questions than answers, and Ellefson said it is a good idea to be careful what you click on, or you type in. There are already fake links and online scams surrounding the search.
"You'll come across posts, whether that's on Facebook or Twitter, 'shocking video - Malaysian Flight found,' or whatever that is. And all it is is a phishing campaign, where people are trying to get you in to get more information about you," Ellefson said.
As the search expands, Ellefson expects you'll find the online conversation will continue, as well.
"We love to be - feel like we're part of the investigation," Ellefson said.