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SD Tourism Launches Peak-Season Advertising

May 5, 2014, 10:01 AM

SD Tourism Launches Peak-Season Advertising
PIERRE, SD -

South Dakota's Department of Tourism has launched its peak-season advertising across the country.

This year's campaign includes both national and niche magazines, regional cable and network television, and other methods including a social media campaign.

Department officials also recently traveled to Chicago and Milwaukee, bringing the Mount Rushmore Mascots with them. Tourism Secretary Jim Hagen says both cities are new markets for the state.

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