South Dakota subprime credit card issuer First PREMIER Bank/PREMIER Bankcard is suing an online credit card comparison site for $5 million for using its credit card data.
According to court documents, First PREMIER Bank/PREMIER Bankcard claims that CardHub's parent company, Evolution Finance, violated trademark law by including information about its credit cards in CardHub’s database.
First PREMIER once advertised with CardHub, but the bank says it discontinued its relationship with the website in early 2011. Fires PREMIER Bank/PREMIER Bankcard says CardHub kept using the name of the card and the bank on its site even after the pertnership ended.
In a statement sent to KELOLAND News CardHub claims the bank has challenged CardHub's right to publish what should be publicly available information, including upfront fees and interest rates. CardHub.com and WalletHub.com CEO Odysseas Papadimitriou says First PREMIER does not currently list on other credit card comparison websites that the company charges 36% APR and $170 in fees on its cards for the first year.
“First PREMIER is trying to prevent consumers from easily comparing First PREMIER offers against the competition. First Premier wants to deprive consumers of access to vital information that would allow them to make intelligent financial decisions," Papadimitriou said.
However KELOLAND News was able to find PREMIER Bankcards APR and fees on its website.
Evolution Finance filed a motion to dismiss the case based on First Amendment rights. First PREMIER/PREMIER Bankcard is expected to respond to the motion by Aug. 28.
KELOLAND NEWS has asked for a response from PREMIER Bankcard CEO Miles Beacom. Stay with KELOLAND.com for updates.