The South Dakota Lottery's oversight board has voted to relax the promotions policy that governs licensed lottery operators.
The Lottery Commission approved the change this week on a 6-1 vote.
The new policy allows lottery operators to target specific groups with their promotions. They could host a "ladies night" under the rule change.
Promotions still have to be done in "good taste" and not reflect "adversely" on the lottery or the state.
Commissioner Doyle Estes opposes the rule change. He says the criteria on the promotions are too subjective, and some promotions could end up making the lottery look bad.
Supporters of the measure say lottery operators will use their judgment and common sense.
Giveaways will no longer be calculated as part of the operator's payout.
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