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SD Invention For Fishing Lures

December 6, 2013, 10:10 PM by Angela Kennecke

SD Invention For Fishing Lures
SIOUX FALLS, SD -

If you have an avid fisherman in your family, you've probably given them fishing poles or new lures as holiday gifts. There's a new South Dakota invention that may be the perfect present this year.

It could be easy to pass by these plastic boxes on the store shelf without giving them a second glance, but ten years of hard work and a lot of money have gone into them.

"We're getting a lot of good comments from fishermen on them," Ralph Hanson of Crank Caddy said.

Crank Caddy is the invention of a bunch of guys from Pollock, South Dakota, who were sick of their fishing lures getting tangled.

"When you reach into your tackle box to get a crank bait out, and you grab one, you usually get six to eight of them tangled together and a lot of times you get your finger pricked with the hook and that hurts," Hanson said.

The first prototype to keep the lures in order was on a cardboard box and it evolved into the now patented Crank Caddy.

"It took us three and a half years to make the product and seven years in patenting," Hanson said.

The Crank Caddy is manufactured by Premier Source in Brookings. The parts are then sent to Pollock where they're assembled and shipped out to customers.

They're available in Scheels and at Cabela's. 15,000 have been sold, so far, and fishermen like the idea.

"Like to go for Walleye, Perch, some Crappie is nice," Fisherman Ned Reitsma said.

Angela Kennecke: Do you ever have that problem with lures getting tangled in tackle box? Have you ever experienced that?
Reitsma: Yeah, every now and then with the trouble hooks, they'll get tangled. These cases here would make it quick and painless for the lures.

"It just makes everything so easy. We've been to sports shows and the best sale is when a husband and wife come up and a wife sees it and it's organized versus a tackle box where they're all thrown together," Hanson said.

Hanson says he hopes to continue to lure in customers in order to add more jobs in the tiny town of Pollack.

"We've sent to just about 50 states already," Hanson said.

It's also getting noticed by national fishing magazines.

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