The Salvation Army in Sioux Falls is banking on the generosity of the community, especially this weekend.
"Our bell ringers have been talking about it, people have been asking them, when is the match day coming up? Of course, it's tomorrow (Saturday) and it's going to be exciting," Major Thomas Riggs with the Salvation Army said.
On Saturday, any $20 bill that is dropped into a kettle turns into a $100 donation.
“When you have some good friends who say I want to give you some money and they give you $5,000 for the match, here's $10,000 for the match, so we have that money. It's a pledge," Riggs said.
The match challenge may be more important than ever. The Salvation Army hopes to raise $50,000 through it. Right now, the organization is just $100,000 into the $350,000 goal.
"It is not that the people, the community, is not giving, it's just that the cold has really had an effect. It seems to be happening all across North Dakota, Iowa and Nebraska as well," Riggs said.
Riggs says reaching that goal will support the Salvation Army through the Christmas season and beyond, including the warming shelter and other programs for struggling families.
"Sometimes our older citizens, they're looking at am I going to buy groceries, am I going to pay rent or am I going to buy my prescription? By being able to help them, it helps lighten the load," Riggs said.
If you don't have cash in your pocket, you can still make a donation to the Salvation Army by sending a text message. You can simply text "siouxfalls" to 71777 to donate.