In this day and age when magazines are trying to figure out their role in the digital world, one local magazine is thriving. Dainty Obsessions is a regional bridal magazine that came out a year ago.
The first thing you notice about this bridal magazine is its high quality, competing right alongside national bridal magazines and winning.
"We sell more Dainty Obsessions Magazines at Barnes and Nobel here locally than any of the national magazines," editor Valerie Sampson said.
Sampson's husband is a wedding photographer. She approached the publishers of 605 Magazine with the idea for Dainty Obsessions because she saw a need that wasn't being filled by anyone else.
"Being in the wedding industry, I knew there were a ton of very talented professionals in the area that could dream up and make just as beautiful of weddings, but here in the Midwest," Sampson said.
All the photographs, wedding stories and advertisement come from the six state area. Sioux Falls middle school teacher Kaylee Koch was the first cover model and her honeymoon story is featured in the latest issue.
"We went to Big Sky Montana and did a whole outdoor thing: fly fishing, horse back riding," Koch said.
"And just a month ago, she had a baby, so it's come full circle," Sampson said.
Featuring locals like Koch is key to the publication's success, but surprisingly so is going digital.
The print version is still selling well, despite the fact that there is a copy online. One reason for that is that they compliment each other.
"The same brides that are buying wedding magazines, they're also on Pinterest; they're on Facebook. Instead of fighting the two, we were gaining followers on our Facebook and website and we were averaging about 35,000 to 45,000 views each month," Sampson said.
And all those views, plus the sales of the hard copy, are adding up to a very successful first year.