Let's face it; you can no longer trust any incoming emails or phone calls, especially from an unknown source or someone who doesn't usually contact you.
If nothing else, that's what the "one ring" and utility scams going around KELOLAND should be teaching us.
You've been warned: the phone rings once, you don't call it back. Someone demands payment information over the phone or threatens to cut off your utilities--don't give the information. These are just two of several scams targeting people in our area this week.
"I think technology has allowed scammers to reach out to a much broader audience than they had been before. We saw that with that one-ring scam, where they have these automatic dialers. They're calling 100,000 numbers a day," Jessie Schmidt of the Better Business Bureau said.
That utility scam was the second biggest scam reported by the Better Business Bureau in 2013.
"And here's the kicker, and we've reported on it before, go get a green dot money card or visa debit card and give us that number. That's a clear sign right there, that's not a legitimate enterprise," Schmidt said.
And if that weren't enough, Yahoo is now revealing that many of its 270 million email accounts may have been hacked into, giving scammers plenty of access to personal information. Consumers may be apathetic about these massive breaches, but they really can't afford to be.
"Most of us aren't doing anything different. We aren't changing our passwords. We aren't going to cash," Schmidt said.
Security experts say passwords are the reason no one's information is really safe online today. In the future we may see fingerprints or retina scans as a way to identify account information.