Wireless World employees are used to talking about cell phone service. On Thursday, they were out doing some community service.
"We're going to do a little bit of everything. The rolling, the brushing, and the sprayer," Kerri Stokes, Wireless World Marketing Director, said.
Twelve employees could be found painting a Sioux Falls house. They spent all day taking it from pink to yellow, because the woman who lives there is unable to paint it herself.
"I cannot wait to see her. I cannot wait to see her reaction," Stokes said.
This act of kindness finds Wireless World teaming up with the Salvation Army's paint-a-thon, called, "Brush Up Sioux Falls". Wireless World co-owner Vince Lubben said one of his company's core values is helping others.
"Over the years, we've done a lot financially, but this year we're also putting our hands and feet into action," Lubben said.
Lubben said the new paint job is not about drumming up new business.
"This lady's probably not a customer of ours, probably never will be. But we believe that's true giving. Giving back with expecting anything in return," Lubben said.
That may be true, but that did not stop the owner from expressing her gratitude.
"She (asked) 'Can I buy you popsicles?' She bought water like four weeks ago before we even had this planned," Stokes said.
After the final coat of paint dries, Lubben said this group hopes to continue doing more projects like this in the future.
"We have the attitude of gratitude, and we love to share that," Lubben said.
Wireless World does volunteer work, or makes donations to organizations, on a monthly basis. Employees have worked with the Carroll Institute and the Senior Food Group.