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Noem Disagrees With Proposed School Regulations

February 27, 2014, 5:59 PM by Hailey Higgins

Noem Disagrees With Proposed School Regulations
SIOUX FALLS, SD -

Scoreboards, vending machines and other ads by so-called junk food companies could soon be on their way out of your child's school.

New rules introduced this week to reduce child obesity rates crack down on the widespread marketing of less-than-nutritious foods to kids on campus.

But not everyone on Capitol Hill is convinced they will work.

"I'm not against using them as guidelines," US Representative Kristi Noem said, (R) South Dakota. "What I am against is the fact that there are mandates coming down to our local school districts that are impacting our kids."

Most districts supplement small budgets with revenue earned by allowing advertisements on campus -- adding up to $150 million nationally. 

Noem says it will cost districts more money to tear down the ads.

"I don't think any of us want to see our schools spending more of their dollars replacing things that are already in existence when it should be going to our kids' education," Noem said.

The new recommendations come on the heels of sweeping school lunch regulations aimed at increasing the nutrition served in schools.

But Noem is fighting back with legislation to give individual districts more control over what's served in the lunchroom.

"I'm not against guiding our children towards eating healthier lifestyles and to enjoy more fruits and vegetables, but I do want that to be decided at the local level," Noem said.

Noem's school lunch legislation was introduced last fall. Currently, 14 lawmakers have agreed to co-sponsor the bill.

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