It's a burgeoning industry: blowout bars. The hair styling salons have taken off in big cities. In just four years, the Drybar chain has grown from four locations to more than 25, with $40 million in revenue.
A South Dakota woman is opening her own version of a drybar that also includes a nail salon where wine and beer are served.
It looks a little different than your typical nail salon. At A Perfect 10 Nail & Beauty Bar in Rapid City, customers sit on bar stools, can order beer or wine and nail technicians stand while they do gel manicures.
"I wanted a clean, fun, affordable place to get my nails done. And I wanted it to be totally different than anything else that's out there. So basically the whole concept was developed off my own personal need," Lytle said.
Cosmetologist Canada Lytle started with one shop and has expanded to three in Rapid City, in just two and a half years.
"The need; our biggest complaint was people couldn't get in to get services. And so the demand was there to open the second location, the third and the request from Sioux Falls has been so overwhelming," Lytle said.
That's why Lytle is bringing the business to Remington Pointe in Southern Sioux Falls.
"This location had a lot to do with the area. The Bridges at 57th is such a hot shopping center there," Lytle said.
In addition to manicures and pedicures, A Perfect 10 will be the first to have a blowout bar in Sioux Falls.
"It is simply just a blowout wash and style service. It is a craze amongst the bigger cities and it is super exciting," Lytle said.
A 45 minute shampoo and blowout style will run $35.
"If it's done correctly, it should last you a couple of days," Lytle said.
It doesn't look like much now, but A Perfect 10 should be open at this location at 69th and Western by June. Lytle hopes to open her second location at Dawley Farm Village by fall.