Friday is National Wear Red Day. It’s about raising awareness for heart disease in women.
"The fact is that heart disease kills more women than the next four causes of death combined, including all forms of cancer," Chrissy Meyer with the American Heart Association said.
That is why you are being encouraged to wear red Friday to raise awareness for this silent killer in women.
"One in three women will die of heart disease. Yet if we did a random survey on Phillips Avenue, only one in five women will know heart disease is her number one killer," Meyer said.
Not only are people grabbing red from their closets Friday, businesses are getting into the action. Young & Richards in downtown Sioux Falls is bringing attention to the cause.
"We do it for the American Heart Association's Go Red For Women and for Valentine's Day. It's just a perfect tie in. So why not make the window all red," Young & Richards owner Cindy Palleschi said.
Palleschi says the more people that know about the dangers of heart disease, the better.
"We've always been very supportive of Go Red For Women because it is so important for all women to build that awareness. It just helps the whole cause," Palleschi said.
"It's a very serious health risk and we want to let women know what they can do to prevent their risk of heart disease," Meyer said.
According to the AHA, 80 percent of heart disease is preventable by making simple changes in your diet and lifestyle, by eating better and moving more.