User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


72° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

KELOLAND.com | Sioux Falls News & Weather, South Dakota News & Weather, Minnesota and Iowa News

[0] My Saved Articles
Find local businesses
on the KELO Pages!

 

More Magazine Ads Target Teens

August 29, 2001, 5:00 PM by Jolene Loetscher

More Magazine Ads Target Teens
Parents, you probably think most magazines your kids read include articles about fashion, friendships and fitness. But a new study shows big tobacco keeps using those periodicals to push smoking, despite promises to stop. In KELOLAND, the statistics are staggering. South Dakota teenage girls light up at a record rate -- 46-percent are smokers. A new study shows there's another reason to worry. Thirty-eight magazines targeted at teens, continue to include tobacco advertising. Back to the books, means more magazines for these Garretson High School teens. Lacey Cooper, Garretson H.S. senior, says, "A lot." During down-time, students relax and read in the library. Byron Caauwe, Garretson H.S. sophomore, says, "It could really influence them a lot." With the articles comes tobacco advertising, Caauwe says, "Four, Sports Illustrated." Some mainstream magazines include a half-dozen ads targeting teens and twenty-somethings. Cooper says, "They've already targeted everybody older than us. As those customers die off they need new people." What Garretson H.S. freshman Mandy Ellefson sees in these glamorous pictures, "When they're older they're going to be lying on their deathbed." Cooper says, "How many people do you know that sing and smoke at the same time." Kitty Kinsman, consultant to S.D. Tobacco Free Kids Network, says, "There's no way to offset the $18 million a year being spent in South Dakota on tobacco marketing." These teens take a flip and rip approach to reading. When they find ads for smoking, Cooper says, "We rip all the tobacco ads out of our magazines." These high schoolers are also sticking it to big tobacco by placing bright yellow stickers on the cover of each magazine to tell students it included tobacco ads. The power of pulling ads, Cooper says, "It's worth it, protect the young kids and ourselves." She says, it's their way of protecting a generation under fire. Many students say they don't think schools or libraries shouldn't stop displaying the magazines since many include important information on current events. Some magazines don't allow any ads from tobacco companies. Click here for a list of smoke-free advertising magazines at www.smokefreemd.org/magazines.htm.

Previous Story

Next Story




 
Find Local Businesses on KELO Pages!

You may also like

Jesus Take The Wheel

9/25/2014 10:00 PM

Miracle on the highway: that's how many people are describing a bad crash between a semi-truck and car in which no one was killed.

Full Story | Watch
Autistic Student Gets Royal Treatment

9/26/2014 4:55 PM

Friday night's homecoming at Brandon Valley High School is a crowning achievement for a senior who's living with autism.

Full Story | Watch
Iowa Teen Dies Two Days After Fight At School

9/28/2014 11:42 AM

Prosecutors may file additional charges because a western Iowa teen died two days after suffering a head injury during a fight at school.

Full Story
Brandon Woman Seriously Hurt In I-229 Crash

9/30/2014 5:00 PM

Two people are hurt, one seriously, after a chain-reaction crash in eastern Sioux Falls involving a semi-truck and four other vehicles.

Full Story | Watch
Police: Missing Boy Shows Up At School

9/26/2014 6:39 AM

Sioux Falls police say a missing boy showed up for school Friday morning.  

Full Story


Events