You typically wash your hands to get rid of dirt, but one company is hoping men will want their hands to keep smelling dirty.
A new Nebraska company aims to replace girly flower smelling soap with manly scents like beer, bacon and dill pickle.
"The bacon and the beer are the ones that really stand out," Mike Kelly said.
ManHands also comes in scents that are a little harder to pin down, like Democrat and Republican.
"Light and fruity on the Republican," Kelly said.
"Would you use the Republican or Democrat soap?" Angela Kennecke asked.
"Just out of spite, I'd go Democrat," Vince Brandts said.
ManHands has expanded from 10 scented soaps to 40. It's the brain child of University of Sioux Falls business school graduate, Adam Anderson.
"The power of scent, it varies so much from person to person. With one scent someone might not like; the next person absolutely loves it," Anderson said.
This is one of those stories, where I wish we had something called smell-a-vision, where you could actually take a sniff of these soaps; because top soil and beer? We'll that smells like walking into a room where a beer party was held a couple of days ago.
"Well this is money. It's got a different smell and it's kind of bland," Brandts said.
But really, who wants to smell like dirt?
"Smells like you're in a ditch digging," Kelly said.
"You'd be surprised about how many people like that scent because there's a lot of former farmers or people that like to garden that really enjoy that smell," Anderson said.
Anderson's unusual smelling soap business was a finalist for the TV show Shark Tank that helps finance entrepreneurs.
"From there, Bob and Tom talked about it on their radio show, it was on Anderson Cooper's talk show and it continued to spider web," Anderson said.
Anderson says the next step for ManHands is to get into manly type stores like Cabela's and Tractor Supply.
Anderson, who was a USF baseball player, also has scents like baseball glove and fresh cut grass. He says he's now working to develop a cinnamon whiskey scent.
For a complete list of ManHands, "manly scented soaps" check out their website.