Lotteries around the world are trying to find a way to interest young adults in their games. Lottery officials say the 24- to 35-year-old age group buys tickets and plays the games less than any other age group. The industry is now focusing on bridging the interest gap with new digital ways to play and buy tickets.
U.S. lotteries lag behind their European and Canadian counterparts when it comes to technological innovation, though several state lotteries are trying to come up with digital ways to reach younger adults.
Officials in Illinois are focusing on lottery games that raise money for causes such as breast cancer research to draw in new players. Minnesota is looking for ways to make the games more social so young adults can play with their friends.
Most Popular Today
Woman Stands Up to Cyber Bullies After Man Calls Her 'Too Muscular'
Midco Rated Third For Speed By Netflix
Casino Going In To 85th And Louise Strip Mall
Former School For The Deaf Campus Has New Buyer
Website That Spoofs Dropbox Shutdown
CenturyLink Bringing Broadband to 15,000 Rural SD Households
Shop Dog Launches Line Of All-Natural Treats
- 8.Your Money Matters
Late Start & School Supplies
Stocks Open Sharply Higher After Slump
SDN CEO To Testify Before Congress On Cybersecurity Threats