SIOUX FALLS, SD -
A restaurant that started in Sioux Falls is finding success in franchising its brand.
A 30-year-old former hotel manager always dreamed of opening a restaurant. And when he did, Cole Shawd had a "fresh" idea for it.
"I really thought it filled a void. There weren’t a lot of better-for-you options that are quick, fun and really you can build your own and chose what you want," Shawd said.
Shawd opened Mixed in 2010. It didn't take long for him to look into franchising his restaurant, which sells salads, wraps and soups. A store in Omaha opened this spring and two more are on the way for Rapid City and Des Moines.
"My goal this year was five and we're on track; we're close, so it's exciting. It's exciting," Shawd said.
Shawd says there are three trends in the restaurant industry that are popular right now Mixed is tapping into, which makes franchising possible.
"One is the fast casual similar to like Mixed, Qdoba, Jimmy Johns; the fast casual segment. The second is the better for you; the healthier concept. And third is the build your own. That's why we feel we're set to grow," Shawd said.
Shawd is also looking for a second location in Sioux Falls and another one in Brookings and possibly one at the Mall of America. His goal is to open five to 10 new Mixed stores a year.
"Being from the Midwest and Sioux Falls, this is a pretty rare deal. It's pretty cool. I, of course, am humble about it and try not to get too far ahead of myself because there's a lot of work to be done and making sure we're supporting our stores and franchisees and making sure in five, 10 or 15 years, it's a viable concept," Shawd said.
While Shawd says franchising is a business all in itself, he's confident that his healthy concept is more than just a passing trend.
For more information on the Mixed franchise, click here.
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