User uShare Login | Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.

36° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options



Share your Photos, Videos, and Stories on uShare! Click here to get started.


[0] My Saved Articles
Back to all news


Find local businesses
on the KELO Pages!


Late Shoppers Hit Jewelry Store

December 23, 2013, 7:40 AM by Leland Steva

Late Shoppers Hit Jewelry Store

The holiday shopping season is almost over and most of the gifts have been bought. The Diamond Room is enjoying its 17th Christmas in Sioux Falls. While a lot of businesses enjoy days like Black Friday, the jewelry store uses the late-season rush to boost its bottom line.

Dave Anderson is the co-owner of The Diamond Room. He enjoys this time of year, even though it adds more pressure to his business.

"Christmas to me is a very special time. It is very busy, very stressful on the business side which then falls into the family side because of being so busy, but it's also a very special time," Anderson said.

The jewelry store has a couple days marked on the calendar for when they start seeing more business.

"I've kind of got a couple cut-points where we definitely see a change in foot traffic. One being December 10, we start to see it get busier and then usually consider December 17 and on chaotic," Anderson said.

The store offers a variety of jewelry, but every year men seem to pick the same items for their loved ones.

"Diamond stud earrings are always a big one. It's an easy purchase for men. They just need to know how big do they want to go and much do they want to spend," Anderson said.

Another big item that buyers come to get is engagement rings. Anderson believes with the amount of rings the store sold this year, there might be a lot of people popping the question.

"There's a couple sides to this. One side is they don't want to tie it into Christmas as far as an engagement because it's a special time. Then on the other hand, Christmas being such a big holiday, they tend to like to do it also. I mean, we see both sides," Anderson said.

The Diamond Room has done well this year, as they project to have better sales than they did last year.

Previous Story

Next Story


Find Local Businesses on KELO Pages!

View business

You may also like

Titan Machinery To Close Eight Stores Across U.S.

4/11/2014 6:22 AM

The company based in West Fargo, N.D., on Thursday cited a slow recovery in construction sector among the reasons for the move, which will leave 128 p...

Full Story
Family Dollar To Cut Jobs, Close About 370 Stores

4/11/2014 5:44 AM

Family Dollar says it will be cutting jobs and closing about 370 underperforming stores as it looks for ways to improve its financial performance. It ...

Full Story
Millions Of Android Phones At Risk For Heartbleed

4/15/2014 4:10 PM

If you've got an Android phone, your device could be susceptible to the Heartbleed security problem.

Full Story
Shrimp Prices Soar

4/16/2014 11:00 AM

The next time you order shrimp scampi of the menu, you may be in for sticker shock. 

Full Story
Key Unlocks Gas Pumps For ID Thieves

4/14/2014 10:10 PM

Drivers who've fueled up in Rapid City are being warned that their debit and credit card numbers may have been stolen after "numerous" s...

Full Story | Watch


KELOLAND TV: 501 S. Phillips Avenue, Sioux Falls, SD 57104
Phone: 605.336.1100 · Breaking News call: 1-800-888-5356
Web Site Design and Custom Programming By: Lawrence & Schiller© 2014 KELO-TV -- KELOLAND.COM -- ALL RIGHTS RESERVED