Harley-Davidson may be the dominant brand at the annual Sturgis Motorcycle Rally, but another company is taking the opportunity to debut a new model.
Indian Motorcycles is unveiling its 2015 Roadmaster model, a revival of a bike that was sold between 1947 and 1953.
Company spokesman Jeff Buchanan says that Indian Motorcycles is hoping the nostalgia factor combined with the modern conveniences of a new model will convince customers to pay the minimum $27,000 for the bike.
Buchanan acknowledges that it's difficult to tell how the motorcycle will be received in Sturgis, where he says "there's no getting around" the Harley market.
The rally officially starts Monday.
Most Popular Today
Bridgestone-Firestone Recalls Over 36,000 Truck Tires
Damaged iPhones Can Be Traded For Credit
How Much Money Will Super Bowl 50 Bring Its Host City?
The Super Bowl Ad Game: Celebrities, Animals And Humor
- 5.Retail & Restaurants
Consumer Alert: BBB Valentine's Day Tips For Your Heart And Wallet
- 6.Retail & Restaurants
Football Fans Fill Sports Bars For Super Bowl 50