The sound of rumbling engines from motorcycles might be heard on the interstate or throughout town as hundreds of thousands of people make their way west for the 75th annual Sturgis Motorcycle Rally.
Last minute preps are taking place for Rob Folk in Brandon.
"I'm getting ready to head to Mesa Arizona and then heading to Sturgis," Rob Folk said.
But before that he wants to make sure his pride and joy is all polished up. He's all smiles for a good reason. This is something he's been waiting for all year.
"The wind in the face that's therapy. I go all year and work, I work hard all year to do this because it's no fun if all you do is work," Folk said.
He'll average 500 miles a day on his two week adventure leading up to Sturgis.
"Wichita, Kansas, Oklahoma city, Texas, New Mexico, Mesa Arizona, Las Vegas, Salt Lake City, Idaho, Wyoming. I put 4,000 miles on the week of Sturgis," Folk said.
He recently purchased this bike that had 0 miles, now he's racked up more than 18,000, On each stop, he'll visit a Harley Davidson store.
"I am one of them that ride my bike everywhere," Rob Folk said.
And he's not the only one.
"Being on I-90, it's one of the major interstates going from east to west. So that brings them from all over," Coffee Cup Cashier Wendy Jessip said.
The Coffee Cup in Brandon see a lot of traffic this time of year.
"You will see them not just trickle in, but they come in 20, 30 at a time," Jessip said. "They love to look at all the stuff we have for sale because they want to collect everything from South Dakota that they can."
Folk and his wife will spend 5 days in Arizona, they might move they if he can stand the heat.
"We're going during the hottest part of the year because if I can't ride my bike then I am not moving there," Folk said.
But regardless of his permanent residence, it's the time he spends on the highway where he feels most at home.
"Next year, I want to ride to Maine. My goal is in the next few years to hit all 48 lower states," Folk said.