More people in the Sioux Falls area are shopping at organic and natural food stores.
The general manager of Co-op Natural Foods says business had never been better before its fire last month. Similar stores are also seeing growth.
More people are searching the shelves of local stores looking for organic, natural and locally grown foods. Some are shopping for themselves; others are buying for someone else.
"Our daughter down in Lawton, Iowa, which is near Sioux City, called us this morning, and we're on our way down there. She asked us to stop," John Norberg said.
Since it opened three years ago, Pomegranate Market has seen a big boost in business. Every year they've experienced 15 to 20 percent growth.
"One of the biggest reasons we are seeing for natural and organic growth is people are interested in the food they are putting into their bodies," Pomegranate Market Co-Owner Brice Autry said.
Autry says more shoppers are also interested in locally grown and made products.
"Whether it's local meats or milk or eggs or bread or any of that," Autry said.
Supplements are also growing in popularity, along with food for people with celiac disease.
"People are a lot more sensitive to different kinds of foods, and there are a lot more allergies now. It's a good opportunity to come in and talk to people about that," Autry said.
Autry says he doesn't think this boost in business is a fad. He thinks more people will continue to choose natural, locally grown and organic foods.
"Whether it's farm fresh eggs or fresh milk or fresh meat, that's getting back to basics. It's also getting back to goodness. It's getting back to the things you used to eat when you were a youngster, and it really helps out. You feel better," Autry said.
While Norberg isn't quite into the organic and natural food craze yet, he's glad that his daughter is trying to eat as healthy as possible.
Nationwide organic food sales rose nine percent in 2011 and ten percent in 2012.