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Google: Company Generated $55.6 Million In SD Economic Activity

July 17, 2014, 2:43 PM by Brandon Van Westen

Google: Company Generated $55.6 Million In SD Economic Activity

Google said it has an $55.6 million impact on South Dakota businesses in a press release Thursday.

The tech company released an Economy Impact report for each state. Nationwide, Google estimated it generated $111 billion in economic activity over the past year.

In its South Dakota report, Google focused on two companies: The Lodge at Deadwood and the University of Sioux Falls. According to its report, the Deadwood hotel and casino connects with customers around the world via the search engine.  USF relies on Google tools for marketing, admissions and to connect students with jobs and internships.

Google's Chief Economist Hal Varian provides the methodology behind the reports

In total, 2,300 companies were reportedly using Google to generate economic activity. The report estimates $2 in revenue per every $1 spent on AdWords, Google's advertising platform. Impact from products such as Google Maps and YouTube were not included in the report.

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