You may have seen pink cement trucks running around KELOLAND this summer.
Those rigs helped raise $10,000 for the Susan G. Komen Race for the Cure. That makes GCC Ready Mix of Sioux Falls and Sioux City the number one fundraising group in the history of the South Dakota event.
"I jumped on the opportunity because my mom was diagnosed in May of last year and it hits home to me real close," GCC Ready Mix Iowa sales coordinator Kayla DeLange said.
"Every time you see that pink truck, you can't miss it and the ribbon on it and people think, 'Oh yeah, did I get my mammogram this year? Because like we say, early detection saves lives," Executive Director for Susan G. Komen South Dakota Mary Kolsrud said.
"Personally, I have a neighbor and many friends that I know of that have been diagnosed at as early of an age as 25. It's heartbreaking to see how many families are affected by it and feel it's important to do what we can to help the cause," GCC's SD Sales Coordinator Renae Hoven said.
GCC used the pink trucks at fundraising events and sold T-shirts at $15 each.
Seventy-five percent of the money raised stays in the local area to pay for low cost or free mammograms and other services for woman who have been diagnosed with breast cancer. The rest goes to national research projects.