The Sioux Empire United Way is raising the bar for this year's fundraising goal!
Today the United Way hosted a special event, to announce it will try to raise over $9.8 million for a special cause. And program organizers hope will impact the lives of area youth.
"Challenge Day" is an event that uses games and small groups in one day, to build stronger bonds amongst high school students.
The United Way announced earlier this month that it hopes to bring this program to more area schools. And to do that, the group needs money.
"It's a big, big amount. You know, just under $9.9 Million. That's a lot of money. But I always like to say, it's not really the money. Just think of the lives it'll impact," 2014 Sioux Empire United Way Volunteer Campaign Chair, Tom Bosch said.
This year's goal is a little less than $75,000, more than what was raised last year.
While it is a considerable amount, volunteer campaign chair Tom Bosch says the lessons kids get out of "Challenge Day" is invaluable.
"They deal with peer pressure. They deal with teasing or bullying. They deal with stereotypes, their image they have to uphold. And Challenge Day really breaks down those barriers," Bosch said.
"You see people that you think that you know, just on the outside. And you hear their personal stories that are totally different than what you would have ever thought," Tiara Tingle, Senior at Brandon Valley said.
Tingle was able to experience a Challenge Day last year. She believes the lessons she and her classmates took away has changed their viewpoints for years to come.
"It's kind of like an eye opener, you know, like going back for our 25th anniversary or something. You'll get to see how they've changed and become who they are, but knowing what their past consisted of," Tingle said.
"I think that that shows that we have young people, many many out there, they want to share. They want people to ask the questions of, what's important? Tell me about you. And those things only happen one interaction at a time," Bosch said.
United Way will now work to raise money for this campaign year. For more information, just check out their website at seuw.org.