The President's Bowl is going gold this year.
September is childhood cancer awareness month, and the Children's Miracle Network is teaming up with local high schools to spread the word.
While the teams may be wearing different colored uniforms on the field, they'll have one thing in common on their heads.
"We will, all of the public school teams, will have the yellow sticker on their helmets," Kevin Kennedy, Washington High School Assistant Principal for Activities said.
In addition to these gold ribbon stickers to symbolize childhood cancer awareness, there will also be young cancer patients flipping the coin at the games.
Children's Miracle Network is hoping the gold ribbon will have the same notoriety for children's cancer that the pink ribbon has for breast cancer.
"Our goal really is that someday the gold ribbon will have the fundraising power and the awareness that the pink ribbon does," Amy Sumner, CMN Program Director said.
Washington High School has had it's own connection to the effects of adolescent cancer, with a student being diagnosed in recent years.
Assistant Principal for Activities at Washington, Kevin Kennedy, says raising this kind of awareness for young people is important for their school.
"Anytime any of our students are affected by life situation it's really amazing how the students rally around each other. And how they support and help. And how they will do anything and everything they can to help," Kennedy said.
The Children's Miracle Network is hoping after the kickoff of their campaign this weekend, everyone will know to "Be Bold, Wear Gold."
"We have fundraising that will happen in some of the schools. We have bracelets, we have t-shirts, fundraising kits that the schools will receive. And so a lot of it will be kids helping kids fight cancer. And I think that's really powerful," Sumner said.
Every high school in South Dakota is being sent the gold ribbon stickers to wear this year, if they choose to.