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Facebook's Changes To KELOLAND News

February 4, 2014, 4:56 PM by Matt Holsen

Facebook's Changes To KELOLAND News

The social network that's changed the way we communicate turns ten Tuesday. One in six people use Facebook worldwide and many use it to get their news these days.

KELOLAND News started to focus in on Facebook's uses to break and gather news back in 2011 and, it's working. We surpassed 56,000 likes Tuesday morning, meaning a lot of people in KELOLAND use our page to stay in the loop.

"It's a good way to keep up with what's going on in Sioux Falls and to figure out if there's anything that I need to know about that's going on in town," Facebook user John Detlie said.

Detlie keeps up on everything using Facebook's app on his smartphone. If he sees something interesting, he can share it with family and friends or post a comment.

"The really great thing about Facebook and all social media, is we can use it to have a conversation with viewers," KELOLAND News Senior Web Producer Karen Sherman said.

Sherman is one of many with a constant eye on the social network. The interaction she monitors between the station and the viewer often leads to story ideas.

"With Facebook, it's very easy to see how many people have commented, how many people like it. We kind of use that to gauge what the interest level is in a certain story," Sherman said.

And a lot of times there's more to a story that can be shared using Facebook. While it's a great way to spread the news, KELO-TV also has pages dedicated to weather and sports. On top of that, reporters and photographers even join in.

"Everybody has their own page. We use that so that they can share their stories, talk with their viewers and also maybe share a little bit of insight into who they are so that you get a better idea of what the reporter is like when they're not on the air and not sharing the news with you," Sherman said.

And with six out of ten users making it to Facebook every day, it will be a great place to get your news for years to come.

The average Facebook user on it's 10th anniversary is 41 years old and has 228 friends.
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