The first ticket sale to an event at the new Denny Sanford PREMIER Center proved to be a boon at the box office Friday. Most of the tickets were snatched-up within minutes for the Eric Church concert on December 6. The surge in first-day sales bodes well for future events.
Being first in line means you get to punch your ticket to Sioux Falls history.
"It was just exciting because we knew that we could go to the concert, get tickets. And we wanted to be first," Callie Conatser of Brookings said.
Callie Conatser's patience paid off with the very first public ticket sold to an event at the Denny Sanford PREMIER Center. But even a four-and-a-half hour wait couldn't ensure Conatser and her friends a spot front-stage to see Eric Church.
"We got floor tickets, so that's right behind the stage, so that's okay," Conatser said.
The line snaking through the lobby of the Sioux Falls Arena was proof to the Denny Sanford PREMIER Center that fans can't wait to see big-name acts inside the new facility.
"You never know going into an on-sale what the outcome will be. But this one's been very strong and the feedback this week has been very positive," Denny Sanford PREMIER Center Assistant General Manager Chris Semrau said.
Events Center management hopes to use the strong ticket sales as a kind of carrot to dangle in front of other national acts to get them to perform at the new facility.
"Today will give us a real example to tell decision-makers across the country about the strength of the market so we can continue to attract events of all different genres to the region," Semrau said.
Semrau hopes booking agents will follow the lead of Eric Church fans and line up to the Denny Sanford PREMIER Center and create more buzz at the box office.
About 11,000 concert tickets went on-sale at 10 a.m. By the afternoon, only a handful of single tickets remained.