Hundreds of South Dakotans are coming to the aid of West River ranchers who lost some of their herds during the October blizzard.
As West River ranchers continue tallying up their cattle losses, one thing is clear: the freezing cold and snow buried millions of dollars worth of livestock.
"It was bothering me, I was just thinking about it," Ed Beal said of Beal Distributing.
And now businesses on the other side of the Missouri River will send much-needed aid to help out, one dollar at a time.
At all Cubby's convenience store locations, customers buy $1 donation cards with all proceeds going straight to Rancher Relief Fund.
"It's amazing how many people have stepped forward and just trying to help out," Beal said.
Cubby's General Manager Jeff Wendling saw the dead cattle first-hand while serving in the National Guard.
"It's just devastation to see all the cows laying all over the roads, caught up in the fence, on the interstate, in between the interstates," Wendling said.
Besides Cubby’s, Beal Distributing has more than 60 clients also selling them at gas stations, restaurants and bars.
"It's South Dakota, it's what we are. It's how we help people out. We pick ourselves up a lot," Beal said.
And while they don't have an idea how much money they'd raise, Wendling says every little bit helps.
"Since we've started it, we see how South Dakota is a big family, no matter what part of the state you live in we're going to pick you up and help you out," Wendling said.
The fundraiser ends December 20.
One of the tickets will be picked at random for a quarter-beef donated by Hammer Cattle of Garretson.
Beal says the Budweiser distributor West River plans to jump on board on Monday.