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East 10th Street Turnaround

August 14, 2014, 10:00 PM by Angela Kennecke

East 10th Street Turnaround
SIOUX FALLS, SD -

A Burlington Coat Factory is coming to the city's east side. It'll be at Dawley Farm Village, right next to the Ashley Furniture HomeStore.  The toy store, Kidtopia, is opening a second location in Sioux Falls on the other side of the furniture store.

While that's big news on the retail front, there's been an explosion of development on one of the city's main east side thruways.

Any way you slice it, opening on East 10th Street in Sioux Falls was a good business decision for The Pizza Man.

"We chose this location because 10th Street is probably one of the better economic areas as far as the east side goes," Ryan Peterson of The Pizza Man said.

Since it opened in February, The Pizza Man is getting more customers every month.  Dozens of new restaurants and other businesses have popped up along 10th Street. It's easy to see why just by looking at the traffic. 

"Along this part of town, right where we're standing, it's running between 24,000 and 32,000 vehicles a day.  And that's something business owners can take to their investors or back to their corporations and say, 'This is real factual dollars and they come off the street and start purchasing things,'" City Planner Jeff Schmitt said.

That's also captured the interest of developers.  Lloyd Companies is buying the former School for the Deaf campus to turn it into housing, offices and new retail space along East 10th. 

"There's been quite a resurgence of interest on East 10th Street, which we think is fantastic, just given the proximity to downtown and commuters and residents that live in this neighborhood.  We feel like it's really a good opportunity for us to focus on retail as well," Erica Beck of Lloyd Companies said.

And just off of E. 10th Street on Mabel, the second phase of Lloyd's plan for the former School for the Deaf campus includes 23 townhomes. 

"We really have a great opportunity to showcase what that live-work environment could potentially look like in Sioux Falls. We're going to have everything on this site from residential to retail all utilizing this site and some of the common areas of this site at the same time," Beck said.

When more people live and work along East 10th Street, it also means The Pizza Man will sell more pies. 

"It brings more awareness for people to pay attention to 10th Street.  You don't have to go to the west side--it's all right here for you," Peterson said.

Lloyd's plan for the Communication Services for the Deaf property and buildings goes before the city planning commission September 3.

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