A KELOLAND native is making it big on the Super Bowl stage.
Sioux Falls native, Joey Nesbitt, used his love of music and engineering to kick-start a drum kit business.
Nesbitt and his roommate Jeff Sevaldson started a drum kit business in 2011 out of their dorm room at St. Thomas University.
Their mission was to shed some light on the band members no one seems to notice.
"They're always in the background, so why not bring something a little bit flashy to the stage," Nesbitt said.
After figuring out how to make LED lights blink in sync with the vibrations inside of drums, their business, Drumlites, took off.
"This is the LED that sticks right inside of your base drum. It's a foam back, double-sided adhesive. You have your remote and can change colors and then there's a couple different flashing and fading modes," Sevaldson said.
Through trade shows and word of mouth, Minneapolis-based Drumlites are now used by big name artists including the Red Hot Chili Peppers.
"We're not saying, 'Oh, we're going to make you sound better. We're going to make you play better.' We don't say that. It doesn't matter, but you're going to feel like a rock star," Nesbitt said.
The Chili Peppers play alongside Bruno Mars during the halftime show of the Super Bowl this Sunday, using Drumlites on the big stage.
This means the young man from Sioux Falls will soon have his product on display for millions.
"We're super excited. It's a huge opportunity for our product to be seen by a lot of people," Nesbitt said.
That will hopefully drum-up more business for the young entrepreneur.