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Cyber Monday Helps Small Shop

December 2, 2013, 5:07 PM by Sammi Bjelland

Cyber Monday Helps Small Shop

Cyber Monday isn't just for the big website companies, like Ebay and Amazon. Small, local businesses are also benefiting from the big shopping day.

"We have had, I would say, and I haven't looked at the final figures yet because orders could keep coming in today, as they have all weekend. But right now, it's almost three times what it was last year," Plum's Cooking Co. owner Caroline Peterson said.

Peterson owns Plum's Cooking Co. in Sioux Falls. She says the kitchen supply store is trying to make smart purchases for its customers, to get everyone the best deals for the holidays.

"We're finding that we need to be more careful as far as our buying. We need to really look for the good deals too, from our end of things too. And I think we have and I think that's why our business is up too," Peterson said. 

According to IBM Benchmark figures, about a third of Monday's online shopping has been done on mobile devices, like smart phones and tablets.

"Well, it's nice to be able to sit at home in your jammies and slippers and be able to shop. And obviously online, you get a lot more choices than you would other places. And I think the biggest thing too is that people are price shopping," Peterson said.

Plum's is also utilizing a third-party website to expand its reach.

"We sell on Amazon as well as on our own website too. We do not have the advertising power that Amazon has. We just can't compete with that," Peterson said.

Peterson believes this is something small businesses like hers are going to do to keep up with the times.

"Online sales, it's something that I think everybody who wants to be competitive has to do. But it's also a lot of fun. We get to meet a lot of people from all over the country that way," Peterson said.

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